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You might already know that social media enables you to connect with anyone in the world. What you probably aren’t aware of, though, is just how you can personally use the power of social media to advertise your business. Here are a few social media marketing strategies that can help you in expanding your business.

Host a contest or giveaway on your Facebook page that people can participate in online or in person. Use discounts or free merchandise as prizes for all winners. It’s good for marketing yourself, as well as giving back to your fans and customers.

People like having the option to comment on your blog. This is critical if you don’t want customers emailing you or contacting you through any other private channels. Allow the post comments option on your posts, but monitor them closely. Delete any nonconstructive negative comments, spam, or other offensive commentary.

Add photos, videos and other visual items to your company’s blog posts. Readers do not want constant lines of text to read without something to break up the monotony. You should put up some videos, graphics, data, etc, so that your visitors do not get bored. But stay away from including too many visual items, because you still want to be able to get your point across through your text.



Interact with your followers and make a point of commenting on other blog posts. Social media is all about interacting, staying in the public eye and being social. Start a dialogue by asking a question of other authorities in your niche. That can provide wonderful opportunities for networking.

Boast about all your followers if you have social media blog. Many online users require you to demonstrate some form of social context before they trust you with their own money. Emphasize on your blog that you have many friends on Facebook and lots of Twitter followers. Share a link that will give them more info, or come up with a contest to thank your customers.

It is vitally important that you update your Facebook page on a regular basis. This is a good way to remind people about your business and draw more visitors to your site. When you create a blog post, you should also share it on your Facebook page. This will double the effectiveness of one blog.

You need to add fresh content now and then to keep the interest of your fans. For example, you might share links to intriguing articles, unique images or off-the-wall videos from media sites like YouTube. You always should find a way to balance it, you want to be a friend and a professional.

Foster competition via Facebook. A lot of people enjoy entering a competition or a contest. Launch a contest on Facebook and you will see interest grow quickly. You should soon be connected to a large number of people.

Utilize the tips provided above, to expand your business. The sites you go to each day for your own personal fun, can also give you a boost in your marketing efforts. Using social media can expand the reach of your business and help you achieve your goals.

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